9/11 Wine – Helpful or in Bad Taste?

For most of us, today is a day that we remember exactly where we were when we heard or saw the news of what was happening in New York, Pennsylvania and D.C. For me, I was sitting on the end of my bed watching the Today show just after the first plane hit one of the towers and within 30 seconds I watched the second plane strike the other tower. I won’t ever need to see it again, I know exactly what I saw and can close my eyes and see it like it was yesterday. They were tragic events that changed our world forever.

Now there is a wine that has recently been released to commemorate 9/11 and the proceeds go toward the National 9/11 Memorial and Museum Foundation. I have mixed feelings about this. On one hand, the foundation needs money and I’m sure after 10 years money is not coming in like it was at the beginning. And lots of people drink wine. But on the other hand, what does wine have to do with 9/11?

These bottles of Chardonnay and Merlot sell for $19.11. And only 6-10% of the sales go to the foundation. That’s not a lot, but I guess ever bit helps. But here’s the bottom line. For $19.11, I can get a bottle of wine and help a foundation for 9/11 and they get a few cents. But if I’m really wanting to help the foundation, I can be selfless and take that $19.11 and donate it directly to the cause where they get every penny.

I don’t know about you, but if I’m wanting to give to a certain cause I’d prefer to give them the money directly. I don’t need to take something away from it. Just the donation makes me feel good. So, while I’m all about wine sales, I’m not sure I see a place for this 9/11 commemorative wine. Just like I don’t need to relive today through all the pictures, videos and interviews that will happen, I also don’t need a wine or any other product to make me feel good about donating.

My dad once told me (okay, he’s my dad, I’m sure he told me many times) sometimes you just don’t need to take a picture to remember. The picture(s) that are engrained in my head from ten years ago today will always be there – I didn’t have to take any of my own. I love wine, but I definitely don’t need a wine to remind me of one of the worst days in America’s history.

Instead of ending with my usual Cheers!, I’ll raise a glass tonight to all those who lost their lives so tragically ten years ago today.

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