My most viewed post of all time is this one: Napa Valley – A New Adventure
I find this extremely interesting, yet not too surprising. Interesting because my blog name is Sonoma Cork Dork. Not surprising because of many reasons including the most sought after wine valley to visit is still Napa Valley.
I can’t tell you how many visitors and tourists mix up Napa and Sonoma and never really know where they are. The often say things like, “This is my first time to Napa Valley” or “I love tasting wines in Napa”. I don’t take offense to it because I believe that they really don’t know where they are. I also don’t look at this as a bad thing. After all, the more visitors to the area the better, right?
It’s just clear to me that when people are looking for wine related information on the web they often type in Napa before any other wine region. And this is where I think Sonoma may be behind the times. That’s not necessarily a bad thing. Sonoma is often talked about as more laid back, country, and a place you are likely to meet and talk with the winemakers. By contrast, Napa is often described as an adult-Disneyland. Both regions offer great wine, beautiful vineyards and big and small wineries.
Napa really started marketing itself as a wine destination in the 60’s when Mondavi opened up his winery. He realized the potential of direct to consumer sales and used to drive his car slow on highway 29 then turn left even slower into his driveway to bring people to the winery. Maybe not the most effective marketing, but it was a start. Before long Napa was really booming and visitors started to flock to the area.
Sleepier Sonoma has been playing catch-up ever since. We hear a lot of visitors say they really enjoy Sonoma for it’s quieter tasting rooms, smaller tasting fees and friendly staff. So, why then, do we see less visitors every year? It’s a mystery.
Sonoma also makes about three times as much wine as Napa. That has everything to do with geography. Sonoma County is a much larger area (about 60 miles north / south and 25 miles east / west), compared to Napa (about 20 miles long by 1-5 miles wide) – a huge difference. You would think at some point that Sonoma would overtake Napa with visitors, just from the amount of wine that is distributed from the area, but I don’t see that happening anytime soon. And I’m okay with that.
As I said before, the more visitors to the area the better. I truly believe that. Visitors will see our marketing efforts and discover this great region I call home. After all, I’m still discovering it. There are over 350 wineries in Sonoma and I’m not sure I’ll ever get to all of them, but I’m going to try and I’m going to write about it every step of the way.